Synopsis/Logline From The Earth is a cinematically engaging video that reconnects us to the modern organic farm. In the sentimental style of "Chefs Table", we explore the modern organic farming, the people who grow our food and how they connect to our lives. This story is centered around Duncan Family Farms in Arizona. They serve as the ideal example of what an organic, progressive, modern farm can be and how its affects on the earth are good for all of us.
INSPIRATION Most people don’t understand where their food comes from, who grows it or how it is grown. We are saddled to our computers and experience much of the world through screens. Food shows up at our front door with the click of a mouse, the push of the button. This connection to our food is so vital yet overlooked. The grocery store is as far as we go when it comes to understanding the modern farm. Recently a new consumer consciousness and curiosity has begun. The impact of Global warming has people asking how the money they spend affects the earth. Do our dollars contribute to the demise of the planet? Are the purchases we make contributing to a negative impact on our children’s future or a positive one. Who grows our food? How do they treat the workers on their farm? How does it affect the planet? This project will elegantly reconnect people to the farmers that grow our organic food and reveal a scientific style of farming that could be called a fourth farming revolution. A lot has changed on the modern farm. Farmers are no longer the weathered country boy with the overalls, straw hat, a plow, and maybe some animals....working a small plots of land separate from the rest of the world. Our understanding of the importance of how, who and what the farms means to society, is in need of an update. Farmers today are educated scientist who labor alongside modern technology along with a shovel. These are members of our society that hold solutions to big problems that the planet is facing. Why make a film about farms? I think of the photographer Ansel Adams is a good metaphor for why? He said “If you want to save the forest you have to make people fall in love with its beauty.” When we lose our connection to important things they fade away. Knowing how your food is grown and where you food comes from is a link to having a healthy planet and healthy sustainable food for generations to come. From The Earth will make you love the beauty, the science and the people of the modern farm. It will reconnect us to systems that are good for all of us.